LaRoo to Showcase Pet Safety and Interactive Play Innovations at SuperZoo 2026

As one of North America's leading pet industry events, SuperZoo 2026 will bring together retailers, distributors, and pet professionals from around the world in Las Vegas this August. From August 12 to 14, LaRoo will present its latest pet safety and enrichment solutions at Booth 11035, offering visitors an opportunity to experience the brand's newest product collections firsthand.

Founded with a passion for improving everyday life for pets, LaRoo develops products that combine thoughtful design, practical functionality, and lasting quality. Today, the brand's growing portfolio includes the GoGlow safety lighting collection and the InJoy interactive toy collection, each created to support safer outdoor adventures and more rewarding moments between pets and their families.

Guiding every collection is LaRoo's philosophy, Light for Love. More than simply creating products that light up, the brand believes thoughtful design can help make pets' lives safer, happier, and more connected. From improving visibility after dark to encouraging healthy play and interaction, every product is designed with the well-being of pets at its core.

LaRoo LED Classic Collection

At SuperZoo 2026, visitors will have the opportunity to discover the latest additions to the GoGlow collection. Designed to help dogs remain visible during evening walks and outdoor activities, the lightweight LED safety tags provide visibility from up to 300 meters while remaining comfortable for everyday wear. USB rechargeable, water-resistant, and made from soft silicone, they offer a practical safety solution for dogs of different sizes and lifestyles. The collection also features customizable LED collars that can be trimmed for an individual fit, delivering reliable illumination while remaining comfortable and safe for pets.

LaRoo will also showcase products from its InJoy collection, developed to encourage interactive play and everyday enrichment. Among the highlights is the DURA Ring, a versatile toy suitable for fetch, tug-of-war, and water play. Manufactured from premium silicone, it combines durability with a textured surface that helps support dental health while providing engaging play experiences for dogs and their owners.

LaRoo InJoy DURA Ring

LaRoo InJoy Tug-of-War Toy

LaRoo InJoy Frisbee

By focusing on safety, functionality, and meaningful interaction, LaRoo continues to develop products that naturally fit into everyday life with pets. SuperZoo provides an ideal platform to introduce these innovations to the international pet industry while strengthening relationships with partners and customers from across the globe.

Visitors are welcome to explore the complete product collections throughout the exhibition at Booth 11035. During the final two days of the show, a selection of product samples will also be available for purchase while supplies last.

Event Information

SuperZoo 2026

August 12–14, 202

6Las Vegas, Nevada

Booth 11035

LaRoo looks forward to welcoming visitors from around the world and sharing how Light for Love continues to inspire products that bring greater safety, more joyful experiences, and stronger connections between pets and the people who love them.